The Catskill Center, Central Catskills Chamber of Commerce, and Catskill Mountains Scenic Byway have collaborated on a poster campaign to promote the Central Catskills. The posters have been installed at Belleayre Mountain Ski Center with the aim of attracting skiers to nearby businesses and communities.

There are three posters at Belleayre, all with QR codes — one promoting the Catskills Visitor Center; one for the Scenic Byway (which runs mainly along Route 28 in parts of Ulster and Delaware Counties); and a third for the Central Catskills Chamber of Commerce.

“The new marketing strategy developed through collaboration among Belleayre Mountain, the Catskill Center/Catskills Visitor Center, the Central Catskills Chamber of Commerce, and the Catskill Mountains Scenic Byway is a valuable example of how to work together to support our local economy and to welcome visitors to our region,” said Carol O’Beirne, Executive Director of the Central Catskills Chamber of Commerce. “The goal is simple messaging and ease of access to information.”

“The Catskills Visitor Center is an integral part of the Central Catskills and the Catskill Mountains Scenic Byway experiences, and we're proud to team up with the Chamber of Commerce and the Scenic Byway to promote opportunities for visitors to explore, enjoy, and support our local communities,” said Jeff Senterman, Executive Director of the Catskill Center. “Partnerships like this benefit us all and help extend the reach of the Catskills Visitor Center to more visitors, which in turn helps those visitors learn about the Catskill Park, responsible recreation, and our many communities. We look forward to even more collaboration in the Central Catskills and beyond.”

In addition to Belleayre, the poster images are in the March issue of the Catskill Mountain Region Guide.

“Belleayre Mountain is very happy to partner up with the chamber, Catskills Visitor Center, and the Scenic Byway,” said Joe McCracken, Marketing Manager for Belleayre Mountain Ski Center. “Our goal is to get guests who are visiting us at the mountain to explore the rest of the region, and these posters are an easy way of putting information in front of our guests.”

The Central Catskills Chamber of Commerce serves as the administrator for the Catskill Mountains Scenic Byway. The Catskill Center manages and operates the Catskills Visitor Center.